COMPOUND EYE

AD —SLOT – · 30s

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motion detectors

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The fly is watching the monitor. The thought bubble is what it actually sees: the ad as a trained model of the Drosophila visual system receives it, facet by facet, and how its neurons respond. Its antennae, wings and head react to that motion activity. Every ad plays for 30 seconds; ten slots rotate forever. How this works.

Today's lineup

Put your ad in front of the fly

Pick a slot. Your ad airs for 30 seconds every 5 minutes, about 288 times a day, until someone outbids you. Bids start at $1; to take a slot you must beat the current holder by $1. Once you've paid, we run your ad through the fly model once and put the result on air, usually within a few minutes.